If you’re looking to engage with your audience, you know that you need to have a good social media presence and online identity. Of course, knowing this is one thing, but putting it into action is another matter entirely. While businesses are very much aware of the need to reach out to people on social media platforms and to create engaging content on blogs and their websites, it can be difficult to find the time. At the moment, there is still a school of thought that social media work and blogging is an additional strategy for businesses, this is a long way from true, if you don’t have a social media presence, you are already at a disadvantage with your competitors.
If you have other tasks that you need to take care of, social media management can fall by the wayside, but this can prevent your business from achieving success. This is why hiring the services of someone outside your organisation makes sense. The costs associated with hiring a freelance social media manager are quite low, especially with respect to standard recruitment costs, but you will find that the benefits of the services provided by a social media manager and the work we do offers up tremendous value for money. If you find that you’re struggling to create the online brand and identity that your business needs and deserves, outsource the key tasks and allow your business to prosper.
Social media roles to outsource:
- Posting on social media platforms
- Create engaging and relevant titles, bios and “about me” sections
- Scheduling posts for social media platforms
- Acknowledging and engaging requests or questions from users
- Running competitions
- Retweeting and sharing relevant news content
- Reach out to local businesses or councils
- Running advertisements
- Creating images (perhaps using apps like Canva) to create social media posts
- Creating video content for social media posts
- Creating a brand style to use across your platforms
Of course, to make the most of social media, you need to have content that is worth sharing and talking about. This is another area where many businesses or individuals struggle. While you may know your business or industry inside out, determining what your audience wants to read about or hear can be a difficult process and all too often, people will sit down with great intentions only to find that they have writer’s block.
If this happens to you, it may be best to outsource all of your content needs and this is where a Social Media Manager can provide you with vital services that will move your business forward. It is an often repeated adage but online “content is King” and you’ll find that outsourcing this work can help you to make some noise in your industry, sector or local area.
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