Startups should utilise their cash injection, from government grants, crowdfunding, or investors, to hire professional freelancers so they can launch with a bang rather than a fizzle.
There is a lot to do so hire someone to do your marketing, even if it’s temporarily, to get your marketing strategy in place. You or you and your partners cannot wear every hat, delegate jobs to people who are strong where you are weak or time-starved.
Even if marketing and social media is your thing, get someone else to be the legs frantically paddling beneath the surface so you can be the graceful swan gliding zen-like on the surface.
Get used to using project management and communication apps for hiring freelancers to make for smooth communication and meeting deadlines. If you don’t know where to start with these, ask someone who does, and ask them to train your team on productivity, time management, communication, project management, and more.
- Pre-launch hire a social media manager to get your social networks up and running, get established before you even start and get a name for yourself.
- Get your strategy sorted, along with your brand, make it a work in progress. If you don’t plan to outsource this job long-term, use the freelancer while you have them to train someone in your in-house team to continue with the good work they started.
- If you do use a freelancer to get things moving for you on your social platforms, don’t, as so many do, give up on social media after someone has built up your networks, keep it up and if you can’t find the time, enthusiasm or knack to do it, then outsource it.
- Also don’t think ‘that looks easy, we don’t need to pay someone to do that’. In the majority of cases your social media efforts will be well down the list of your priorities. If you’re paying someone to do it for you, they are doing it properly, not half-heartedly as it often ends up being when companies decide to go it alone.
- If you don’t have an in-house web designer build a relationship with a freelance website designer, you should be constantly updating and improving your website so a good on-going relationship is vital for those future tasks you will always need to be done.
- Hire a professional graphic designer to create all your main logos and stick to the same fonts and colours when using images and creating social network covers to keep things consistent. Keep a file of all the components of your logos including the colour codes for future use.
- Use freelancers to make simple graphics for social media posts, flyers etc, following your brand guidelines, this isn’t a skilled job and could be easily done by a social media manager on Canva etc.
- Include a blog in your shiny new website, put stuff on it, hire someone to do this if you can’t find the time.
There’s so much you can do to make sure your marketing is magical when you’re a new startup, take advantage of your grants and investment cash, and get your business going with a bang.
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